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Betway expands presence in U.S. and Europe

October 21, 2021

SGHC, the parent company of global online sports betting and gaming businesses operating Betway and Spin, continues its new market expansion with Iowa joining Colorado, Indiana, New Jersey and Pennsylvania in the U.S. SGHC has also been granted a license in Poland.

In the U.S., the Betway brand has now gone live in five states, which are part of a group of up to eleven states where Digital Gaming Corporation (DGC) has secured market access. Super Group and DGC have executed a definitive agreement under which Super Group will acquire DGC subject to customary regulatory approvals.

Additionally, Betway has been granted a license in Poland where, once launched, the brand is excepted to leverage the global appeal of existing partnerships including their Bundesliga deals in Germany.

 “We are delighted to further Betway’s U.S. presence with the addition of another live market there, as well as to enhance our formidable competition position in Europe with the new license in Poland. This progress illustrates our focus and execution as we bring Betway, the premier and unified global online sports betting brand, to customers across markets and around the world, said Richard Hasson, President and COO of Super Group. Heading into 2022, we expect the pipeline of new market expansion to be active and to continue both internationally and in the U.S., where the acquisition of DGC provides us access to a group of eleven states. In our core geographies, we continue to thrive with market leading positions, scales and financial flexibility, operating a proven, cash generative business”.


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