Gaming Innovation Group scores platform deal with Kings Media in Ontario
August 15, 2022
Gaming Innovation Group (GiG) has signed an agreement with new strategic partner Kings Media, which operates 'King Billy' casino brand across .com markets, marking its arrival into the newly regulated Ontario province in Canada. The deal will see GiG provide its platform and represents a continued strengthening of a targeted strategy to leverage its extensive experience in fast growing, complex regulated jurisdictions.
The agreement has been signed for an initial three-year period with the opportunity to be further renewed. It is expected that, with decades of operational experience, the team from Kings Media will be able to call on their significant understanding within the Casino industry, helping to successfully launch and power the brand towards growth in Ontario. "In our quest to expand to the exponentially competitive Ontario market, we were looking for an industry-leading, future-ready partner. GiG fit the bill perfectly, not only by ticking and double-ticking all the boxes, but also by impressing us with their clear vision and dedication to the project”, said Volodymyr Harkusha, CEO of Kings Media Ltd. “We are looking forward to working together with GiG on the mutual challenges ahead and we are certain that this collaboration will enable us to gain a significant foothold in the Ontario market."
Richard Brown, CEO of GiG, added: "I am particularly delighted to partner with Kings Media, a prominent online casino operator and brand with a great deal of experience, who share our values around personalization, responsible gaming and the importance of regulated markets. We see great potential in Ontario, particularly when we can harness the operational experience of operators like Kings Media. We look forward to working closer with the team to maximize potential through a successful launch into the market, and anticipate this to become a successful client for GiG."