Playtech announces multiple partnerships in Ontario

Playtech, which has previously been active in Ontario through its work with the Ontario Lottery and Gaming Corporation, to which it has been providing data analytics technology, among other things, has announced the launch of multiple partnerships in Ontario on the first day of market opening. The Company will be announcing a further wave of partnerships in Ontario in the coming weeks.

 “This is a significant market in size and a major milestone for Playtech in North America. We are thrilled to have launched with multiple licensees on day one and we are looking forward to continuing to launch with more of our partners in the coming days, said Shimon Akad, COO at Playtech. We also expect Ontario to be at the forefront of responsible gambling, where our technology and ability through artificial intelligence to analyse certain player behaviour will be particularly relevant and important.”

 “As we continue to enhance our efforts on sustainability of the gambling sector in general, we wholeheartedly welcome Ontario’s iGaming market launch. An efficient regulatory framework brings operators and suppliers under local oversight and, as is the case in Ontario, with a strong emphasis on the protection of players from the outset, added Charmaine Hogan, Head of Regulatory Affairs at Playtech. At Playtech, artificial intelligence is being used to enable the analyses of player behaviour and flag signs of problematic play early on, and to engage with those players, in-play, and in a personalised way, using automated tools and customised messages. We offer our technology, tools, as well as experience to all, and although the uptake is with operators, we want to see a more responsible and sustainable entertainment industry in the long run. And we aim to continue engaging, wherever we can, with all interested parties and sharing good practices as well as our research findings.”