Playtech has launched in Ontario with NorthStar Bets
June 27, 2022
Playtech has launched its multichannel technology in Ontario earlier this month with NorthStar Bet, an Ontario-brand that provides players with a local, premier user experience on their casino and sportsbook gaming platform. This launch is part of a strategic partnership announced earlier this year.
Under the terms of the deal, Playtech is now NorthStar Gaming’s strategic software and services supplier and is now delivering its IMS platform, casino and live casino service to Ontario’s audiences. With the addition of poker content later in 2022, Playtech will be providing NorthStar Bets with its full technology stack of products. “The launch of Playtech’s new software and services partnership with NorthStar Bets is another key milestone in the development of our strategy in North America. Essential to Playtech’s success is our ability to form key strategic partnerships with industry leading operators around the world. NorthStar Bets is uniquely positioned to become one of Ontario’s premier operators, and we’re delighted to be working alongside them to build a market leading responsible gambling position”, said Shimon Akad, COO at Playtech.
“NorthStar Bets puts consumer at the center of an immersive and content-driven experience. Our partnership with Playtech means that we are able to deliver an engaging and enjoyable online experience with the highest level of player protection. Consumers are looking for content that caters to their individual preferences and interests, and alongside Playtech’s unrivalled multichannel technology, we are uniquely positioned to become a leader in the Canadian iGaming market”, added Michel Moskowitz, CEO at NorthStar Gaming.