PokerStars to score strategic partnership with Maple Leaf Sports & Entertainment
April 11, 2022
PokerStars and FanDuel Sportsbook have teamed up to strike a strategic partnership with Maple Leaf Sports & Entertainment (MLSE), which sees the FanDuel Sportsbook designated as an official sports betting partner, and PokerStars as an official gaming partner.
This partnership, a first of its kind for Flutter Entertainment in North America, offers the two partners an opportunity to showcase their brands in Canada and fans and gaming players in Ontario a powerful combination of entertainment through leading sports, poker and casino gaming experiences. In addition to the use of MLSE team marks in advertising and marketing, FanDuel Sportsbook, PokerStars Casino and PokerStars will be featured prominently throughout Toronto Maple Leafs and Toronto Raptors games including rink board and on-court signage. The partnership will also allow FanDuel Sportsbook and PokerStars to collaborate on marketing integrations with all of MLSE’s teams, including the Toronto Maple Leafs, Toronto Raptors, Toronto FC, Toronto Argonauts and Toronto Marlies.
“We have epic plans for our community in Canada, and are excitedly looking forward to creating some incredible experiences in our birth country, when we launch very soon,” said Tom Warren, PokerStars Marketing Director. “Partnering with MLSE gives us the opportunity to reach passionate fans across Ontario with a wide remit of poker and casino, heighten experiences wherever we can, and be a part of some major winning moments.” PokerStars’ launch is subject to successful registration by the Alcohol and Gaming Commission of Ontario (AGCO) and execution of an Operating Agreement with iGaming Ontario.
“The Maple Leafs, Raptors and Toronto FC are pioneering franchises and major pillars in Canadian sports culture,” added Dale Hooper, General Manager, FanDuel Canada. “As we bring FanDuel to Ontario, we want to collaborate with globally recognized enterprises like MLSE to bring unique content experiences to some of Canada’s most dedicated sports fans.”
“We are thrilled to partner with Flutter Entertainment, a global leader and one of the most trusted operators in the sports betting industry,” commented Jordan Vader, Senior Vice President, Global Partnerships, MLSE. “As the Online Gaming markets open in Ontario, we have worked hard to find partners who aligned with both our vision for innovation, and our values including a shared commitment to responsible gaming. We look forward to working with Flutter and providing a platform for them to engage with the millions of 19+ Ontario residents who are fans of our teams.”