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BET99 enters partnership with National Hockey League in Canada

December 23, 2022

Canadian-based premium online sports betting, casino and free-to-play company BET99 and the National Hockey League (NHL) have announced a new multi-year partnership naming BET99 an Official Partner of the NHL, which will see both partners launch their new Free-to-Play game called "NHL PrePlay" available to fans in Canada.

Under the terms of the agreement, BET99 will also receive broadcast exposure for its various brands through Digitally Enhanced Dasher boards, the League's advanced approach to dynamic dasher board advertising during U.S.-based NHL regular season and Stanley Cup Playoffs games broadcast on Rogers Sportsnet throughout the agreement's term. The new agreement also provides an array of exclusive marketing rights and designations that will connect BET99's brands with NHL fans through the NHL's vast marketing, digital, and social media channels. "This partnership is groundbreaking for Canadian hockey and sports fans," said Jared Beber, CEO of BET99. "NHL PrePlay will amplify fan engagement and excitement around NHL games, especially the prizes, which include access to once-in-a-lifetime experiences. Designed to support our focus on education within the gaming space, the game offers opportunities for players to explore the space and become more knowledgeable without making real-money wagers. Not only is the NHL PrePlay program innovative and a great access point for new and potential bettors, but the educational aspect also fits well with our focus on responsible gaming. We'll also leverage our partnership with NHL star Auston Matthews, taking this agreement to the next level."

"We're thrilled to partner with BET99 and to promote and on this unique and innovative Free-To-Play platform," added Jason Jazayeri, NHL Vice President, Business Development. "This collaborative partnership has allowed us to create an entirely new Free-to-Play game that will focus on delivering a fun and immersive game to our fans, while also providing a level of access and prizing that we haven't seen before in our sport." 


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