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PointsBet Canada lands partnership with Ottawa REDBLACKS and TD Place

March 28, 2022

PointsBet Canada, which was one of the first sportsbooks regulated by the Alcohol and Gaming Commission of Ontario (AGCO) in advance of market launch on April 4t, has signed a new partnership with the Ottawa REDBLACKS and TD Place, that will see the sportsbook become the official sportsbook of Canadian football in Ottawa and their home facility starting this season.

PointsBet is entering the Canadian market having already become one of the fastest growing operators in the United States. On February 3, 2022, PointsBet Canada became one of the. Under the terms of the deal, PointsBet Canada’s logo will be featured on all REDBLACKS jerseys this season, along with branding throughout TD Place. PointsBet Canada also becomes the new presenting sponsor of the PointsBet Sideline Club at TD Place, where fans can get an up-close and personal view of the game from field level

."It is hard to imagine anything more Canadian than the Canadian Football League (CFL) in Ottawa," said Scott Vanderwel, Chief Executive Officer of PointsBet Canada. "We are excited to be working with one of the premier franchises in the CFL and can't wait to bring a new, unrivalled form of entertainment to REDBLACKS fans." "PointsBet Canada is committed to building an identity that acknowledges the little intricacies that make us all proud to be Canadian. Nothing says Canadian like three downs, a 55-yard line and the rouge," added Nic Sulsky, Chief Commercial Officer for PointsBet Canada. "We are excited to add a little bit more red and black to RNation for years to come!"

"We proudly wave the Canadian and CFL flag in the Nation's Capital and it was important to us that that this partnership be with a Canadian operator who not only knows the City of Ottawa, but also loves the CFL and appreciates our REDBLACKS fans and the passion they have for our team and our league," said OSEG President and CEO Mark Goudie. "We proudly welcome PointsBet Canada to RNation and look forward to an exciting, innovative relationship and an exceptional game experience in the PointsBet Sideline Club."

 


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