PointsBet Canada partners with Trailer Park Boys

With the legalization of single-game wagering in Canada, PointsBet Canada has signed an exclusive multi-year partnership with the Trailer Park Boys, that will see PointsBet become the first online sports betting operator to go Sunnyvale Trailer Park.

The deal will include authentic content collaboration appearing on the Trailer Park Boys and PointsBet Canada owned channels. The Trailer Park Boys will also be appearing in PointsBet's advertising campaigns, activations, and special VIP-style events. While announcing the new partnership, PointsBet Canada released a clip teasing the company's first ad featuring the Trailer Park Boys, which consumers will see beginning Monday, January 17th, 2022. "Our mission from day one has been to build a sportsbook as authentically Canadian as poutine," said Nic Sulsky, Chief Commercial Officer of PointsBet Canada. "And nothing says Canadian more than the Trailer Park Boys. We are thrilled to have Bubbles, Ricky, and Julian join Canada's Sportsbook to bring fans a new, innovative experience."

"Whether it is Curling Canada, the NHLAA, or the Trailer Park Boys, we are committed to building a brand and identity that acknowledges the little intricacies that make us all proud to be Canadian," added David Rivers, Vice-President of Marketing for PointsBet Canada.