PointsBet Canada teams up with NHL Alumni Association

PointsBet Canada becomes the exclusive sports betting partner of the NHL Alumni Association (NHLAA) in Canada and its official partner in the United States. The multi-year deal begins immediately and grants PointsBet Canada with the marketing and licensing rights to the NHLAA and the many iconic NHL Alumni across North America.

"The NHL Alumni Association has always been at the top of our list as PointsBet entered Canada. Saturday night hockey is an institution from coast-to-coast-to-coast. Being able to partner with the likes of Paul Coffey, Nicklas Lidstrom, Mike Vernon, and the countless other NHL Alumni that skated across our screens will allow us to deliver the authentically Canadian gaming experience that we want to bring sports fans”, said Nic Sulsky, Chief Commercial Officer of PointsBet Canada. “We are fully supportive of government efforts to create a regulated gaming environment because it will create a level-playing field that not only protects consumers, but eliminates the illegal and grey-market, added Scott Vanderwel, Chief Executive Officer of PointsBet Canada. "We are thrilled to be able to join the NHLAA to use our collective voice to promote safe wagering as a legal operator”.

"What made the partnership with PointsBet Canada so attractive was their appreciation of what makes our Alumni unique," said Glenn Healy, President and Executive Director of the NHLAA." Before adding that the NHLAA also chose PointsBet Canada because of the company's focus on responsible, legal gaming. "It was clear in all of our conversations that PointsBet would play within the rules as a responsible gaming operator, and they were willing to partner with our players to deliver this important message to Canadians."