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PokerStars becomes official betting sponsor of Formula 1

July 14, 2021

PokerStars has signed a partnership with Formula 1 and Interregional Sports Group (ISG), the world leader in using virtual advertising technologies to help brand target specific regional audiences through televised sport, which will see the leading international poker room feature exclusively throughout the European broadcast market for each Formula 1 season until 2023. 

PokerStars Sports customers are actively engaged in Formula 1 and this season is no different. “Working with Formula 1 provides us with the opportunity to reach a fan base whose passion for sport goes beyond motorsport. To be able to engage an audience of this size and yet focus just on the regions that are key to us makes this a very exciting proposition”, said Tom Warren, Group Marketing Director, PokerStars Marketing. “We’re delighted to have reached this agreement with Flutter Group. Combining the worldwide appeal of PokerStars and this targeted approach in engaging fans with similar traits as the PokerStars’ community is an incredible opportunity for innovation and further engagement between the two populars brands”, added Tony Ragan, Joint Executive CEO of ISG.


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